Japan has more festivals (matsuri) than almost any other country in the world, and Japanese festivals – in all their color, tradition, and exuberance – are often spectacular.

The celebrations themselves vary widely depending on the occasion, but almost always involve spirited processions of participants vigorously chanting, dancing, and bearing massive, intricately-decorated mikoshi (portable shrines) or floats.

If you want to see Japan at its liveliest, a high-energy matsuri is the place to do it!

In addition to their bursts of color and energy, Japanese matsuri are rich in tradition. And, as if all of this weren’t enough, festivals in Japan are also one of the best places to sample an incredible array of unique, casual, and seasonal Japanese foods.

To the surprise of many, street food is not very prevalent in Japan (unlike in many other parts of Asia). But at matsuri you’ll find the streets lined with yatai (food stall) after colorful yatai, offering a remarkable selection of healthy – and not-so-healthy – festival snacks.

Karaage (Japanese fried chicken) for sale at the Hanazono Shrine Festival in Shinjuku, Tokyo, Japan
Karaage (Japanese fried chicken) at the Hanazono Shrine Festival in Shinjuku, Tokyo

The Best Japanese Festivals: Our Favorite Matsuri

Japan has too many fantastic matsuri to include in one list!

Below we provide an introduction to what we consider some of the best and most interesting Japanese festivals, including:

  • Kyoto’s Gion Matsuri
  • Osaka’s Tenjin Matsuri
  • Aomori’s Nebuta Matsuri
  • The Awa Odori festival in Tokushima
  • And many more!

Of course, it’s important to keep in mind that some of the most entertaining matsuri are unsung festivals held in small neighborhoods throughout Japan.

Festivals take place year-round throughout the country, with many of the most prominent in summer. Japan’s summer is hot and muggy (read more about the seasons and weather in Japan), and the sultry weather lends itself well to the rambunctious atmosphere at many matsuri.

Sanja Matsuri at Asakusa Shrine, Tokyo, Japan
Sanja Matsuri at Asakusa Shrine, Tokyo (photo by Guilhem Vellut CC BY)

List of Japanese Festivals (Matsuri) in 2019 & 2020

Here is a quick-reference list of our favorite matsuri taking place throughout Japan. Read on below for more about each of these festivals!

Remaining Japanese Festivals in 2019

  • Oct 9-10: Aki no Takayama Matsuri (Takayama Fall/Autumn Festival), Takayama, Gifu Prefecture
  • Oct 22: Kurama Fire Festival, Yuki Shrine, Kyoto
  • Oct 22: Jidai Matsuri, Kyoto
  • Around Nov 8 & 20 (dates TBC): Asakusa Torinoichi Fair, Asakusa, Tokyo
  • Dec 2-3: Chichibu Yomatsuri, Chichibu Shrine, Saitama Prefecture
Scene from a dance festival called Awa Odori, in the Koenji neighborhood of Tokyo, Japan
The dance festival, Awa Odori, celebrated in the Koenji neighborhood of Tokyo (photo by Vanessa Miller CC BY)

Japanese Festivals in 2020

  • First/second week of Feb: Sapporo Yuki Matsuri (Snow Festival), Sapporo, Hokkaido
  • Apr 14-15: Haru no Takayama Matsuri (Takayama Spring Festival), Takayama, Gifu Prefecture
  • May 15: Aoi Matsuri, Kamigamo Shrine, Kyoto
  • May 15-17: Sanja Matsuri, Asakusa Shrine, Tokyo
  • Jul (entire month): Gion Matsuri (main parade held on the evenings of July 17 and 24), Yasaka Shrine, Kyoto
  • Jul 24-25: Tenjin Matsuri (main celebration held on July 25), Tenmangu Shrine, Osaka
  • Aug 2-7: Nebuta Matsuri, Aomori Prefecture
  • Aug 12-15: Awa Odori, Tokushima (Shikoku Island)
  • Around Aug 13-15 (dates TBC): Hokkai Bon Odori, Hokkaido
  • Aug 16: Kyoto Gozan Okuribi (Daimonji Festival), Kyoto
  • Oct 9-10: Aki no Takayama Matsuri (Takayama Fall/Autumn Festival), Takayama, Gifu Prefecture
  • Oct 22: Kurama Fire Festival, Yuki Shrine, Kyoto
  • Oct 22: Jidai Matsuri, Kyoto
  • Around Nov 8 & 20 (dates TBC): Asakusa Torinoichi Fair, Asakusa, Tokyo
  • Dec 2-3: Chichibu Yomatsuri, Chichibu Shrine, Saitama Prefecture
Kanda Matsuri, Tokyo, Japan
Kanda Matsuri, Tokyo (photo by Xin Beltou CC BY)

Tokyo’s Best Festivals: Matsuri in Tokyo

We begin with a selection of Tokyo’s best festivals.

Kanda Matsuri

Kanda Myojin Shrine, Tokyo

Kanda was a key central district of Edo (and remains so in present-day Tokyo), and Kanda Matsuri is known as one of Tokyo’s big three festivals.

It takes place only in odd-numbered years (alternating with the Sanno Matsuri) and technically lasts an entire week, although the main parade occurs on the Saturday closest to May 15th, when over 300 people — bearing 100 mikoshi — march through the streets of central Tokyo.

This shinto festival began as a celebration of Tokugawa Ieyasu’s victory at the battle of Sekigahara, and continued as a show of wealth for the new Edo period shogunate.

Over time, the festival has come to represent prosperity for the residents, and it’s quite a spectacle to observe as the parade of portable shrines, musicians, priests on horseback, and dancers make their way through the streets, blessing local onlookers. The procession ends at Kanda Myojin Shrine.

Sanja Matsuri, Tokyo, Japan
Sanja Matsuri, Tokyo (photo by Guilhem Vellut CC BY)

Sanja Matsuri

Asakusa Shrine, Tokyo

Sanja Matsuri is another boisterous shinto festival, held on the third Sunday of May (and preceding Friday and Saturday) in Tokyo’s old-fashioned Asakusa district.

The Sanja Matsuri – which draws around 2 million visitors over three days, and is considered the largest shinto festival in Tokyo – honors the three founders of Senso-ji Temple, who are enshrined in the Asakusa Shrine next door to the temple.

As the story goes, the three founders dedicated their lives to Buddhism after catching a small statue of the Boddhisatva Kannon in Tokyo’s Sumida River while fishing one morning, back in the 7th century. While the festival has possibly been around in some form since around that time, the shrine itself has only been around since 1649.

There are plenty of games and food to be enjoyed, and the festival itself is known for being relatively raucous. The streets are flooded with flute players, taiko drummers, and people chanting. On Sunday, at the height of the festival, three mikoshi — each with the spirit (kami) of one of the founders — are energetically carried through the streets before being laid back in their place of rest at Asakusa Shrine. It is said that the louder the chanting and music, and the more roughly the mikoshi are shaken, the more good luck will be bestowed upon the neighborhoods they pass.

Kyoto’s Best Festivals: Matsuri in Kyoto

Below is a small sampling of our favorite festivals in Kyoto.

Aoi Matsuri, Kyoto, Japan
Aoi Matsuri, Kyoto (photo by Japanexperterna.se CC BY)

Aoi Matsuri

Kamigamo Shrine, Kyoto

Also referred to as the Kamo Matsuri, the Aoi Matsuri is an ornate, elegant festival with a procession from the Kyoto Imperial Palace to the Kamo Shrine in the north of the city. Participants dress in the elaborate style of the the Heian period (794-1185), with some on horseback and in ox-drawn carriages, and others on foot while playing Heian court music.

The origins of the Aoi Matsuri actually predate the Heian period, and it may have begun in some form as early as the 6th century, when Emperor Kinmei would deliver offerings to the Kamo Shrine in the hopes of warding off natural disaster. Eventually, this evolved into an elaborate procession during the height of the Heian period. The festival’s name comes from the hollyhock (aoi) that adorns the costumes and carriages of the participants, once considered good luck charm against natural disasters.

The Aoi Matsuri’s procession begins at the Imperial Palace at 10:30 am, and finally arrives at Kamigamo Shrine at around 3:30 pm. In addition to the parade, there are also equestrian races and events in the preceding days.

Yasaka Shrine in Gion, Kyoto, Japan
Yasaka Shrine in Gion, Kyoto

Gion Matsuri

Yasaka Shrine, Kyoto

Gion Matsuri is perhaps Japan’s best-known festival, and possibly the largest as well. It has a long history (dating back to the year 869) and lasts the entire month of July, culminating in a parade of floats — the Yamaboko Junko — on July 17th.

Although there are festival-related events throughout the month, the main festivities occur on the day of the Yamaboko Junko (July 17th) and on the three evenings before (known as the yoiyama evenings).

“Yamaboko” refers to the two types of floats: the smaller yama floats and the massive hoko floats. Hoko floats can be up to several stories (around 25 meters) in height, and can weigh as much as 12 tons carrying festival participants. The festival floats are elaborately decorated with gorgeous tapestries and paper lanterns, and hoko floats require around 40 people to pull them through the streets.

During the yoiyama evenings, streets are closed and packed with people enjoying yatai (food stalls), performances, traditional music and costumes, and possibly even spotting geiko and maiko. This is a chance to enjoy the impressive festival floats up close, and a special opportunity to see Kyoto residents let loose!

Another fascinating aspect of the yoiyama evenings is the concurrently-held Byobu Matsuri (“Folding Screen Festival”), during which many Kyoto families open the entryways of their homes to the public, offering a glimpse of precious family heirlooms.

There is also a slightly smaller parade (with fewer floats) that takes place on July 24th, and it too is preceded by its own yoiyama nights of revelry.

Best Festivals (Matsuri) in Other Parts of Japan

Attempting to narrow all of Japan’s festivals down to a list of the best is a fool’s errand, but here is a small sampling of our favorites.

Intricate snow sculpture at Sapporo Yuki Matsuri (Snow Festival), Hokkaido, Japan
Intricate snow sculpture at Sapporo Yuki Matsuri (Snow Festival), Hokkaido, Japan

Sapporo Yuki Matsuri (Snow Festival)

Sapporo, Hokkaido

As featured in our article on the top reasons to visit Japan in winter, every February the city of Sapporo — Hokkaido’s largest city — plays host to Sapporo Yuki Matsuri, one of the world’s great snow and ice festivals.

Renowned for its awe-inspiring ice and snow sculptures, the Sapporo Snow Festival (which dates back to 1950) attracts more than two million visitors a year. The painstaking effort and creativity that goes into each of the sculptures can be enjoyed by day, and they are even more magical in the evenings when they are beautifully illuminated.

Apart from the snow architecture, the Yuki Matsuri features a variety of events for young and old, including concerts, an international snow-sculpting competition, culinary happenings, snowball fights, snow slides, ice bars and much more.

The Takayama Autumn Festival (Aki no Takayama Matsuri)
The Takayama Autumn Festival (Aki no Takayama Matsuri)

Takayama Matsuri (Takayama Spring and Autumn Festivals)

Takayama, Gifu Prefecture

Takayama’s Spring and Autumn Matsuri are among the most beautiful festivals in Japan, in great part thanks to their venue: the lovely and historic town of Takamaya in the Japan Alps.

Takayama is renowned throughout Japan for its highly-skilled craftspeople, and their handiwork is on stunning display in the spectacular festival yatai (apart from referring to food stalls, the word yatai can also refer to parade floats as it does here). The yatai are constructed with intricately carved wood, lacquer art, detailed metal work, woven textiles, and fully moving giant marionettes (karakuri ningyo).

The wheeled floats are masterpieces, but the real treat is watching the daily performances of the puppets, moved by dozens of strings and pushrods, operated from inside the float by a master puppeteer.

Takayama’s Spring festival (Haru no Takayama Matsuri) is held to pray for a great harvest after planting season, and takes place in southern Takayama at Hie Shrine (also known as Sanno Shrine). The Autumn Festival (Aki no Takayama Matsuri) gives thanks for the crops that have been harvested, and takes place in northern Takayama around the Hachiman Shrine.

Both festivals are equally worthwhile, showcasing the inimitable yatai, along with a magical evening procession (yomatsuri) on the first evening of each festival. When dusk falls, the floats — led by costumed dancers and musicians — are lit with hundreds of lanterns and pulled through the streets of Takayama, traversing the town’s picturesque bridges.

Tenmangu Shrine, Osaka, Japan
Tenmangu Shrine, Osaka

Tenjin Matsuri

Tenmangu Shrine, Osaka

Tenjin Matsuri (“Festival of the Gods”) is an exuberant celebration that takes place at the end of July in the lively city of Osaka.

The festival celebrates Sugawara no Michizane, a poet and scholar from the Heian period who is deified at Osaka’s Tenmangu Shrine. During the procession, this patron god of art and education is paraded in his mikoshi alongside participants who include lion and umbrella dancers, musicians, goblins on horseback, and many more.

People from Osaka are known for being fun and outgoing, and while Tenjin Matsuri is a storied traditional festival with over 1,000 years of history, the atmosphere during the festival is pure fun, with endless food stalls and festive partying in the streets.

The festival peaks on its second day, when 3,000 people — outfitted in Heian period attire — proceed through the streets, then board torch-lit boats that continue along Osaka’s Okawa River. The evening culminates with a dazzling fireworks display over the flaming boats floating on the river.

The vibrant floats of the Nebuta Matsuri, Aomori, Japan
The vibrant floats of the Nebuta Matsuri, Aomori, Japan (photo by Appie Verschoor CC BY)

Nebuta Matsuri

Aomori Prefecture

Nebuta Matsuri, held in the northern prefecture of Aomori, is one of Japan’s most visually striking festivals. During the Nebuta Matsuri, the streets of Aomori City come alive with breathtakingly vibrant lantern floats, which can take up to a year to build.

The magnificent floats — depicting imposing gods, warriors, kabuki actors, animals, and even TV celebrities — are made with washi (Japanese paper) and lit from the inside. Accompanying the floats are groups of dancers, taiko drummers, flutists, and other musicians.

All festival-goers are invited to join in the lively procession of dancers, provided they wear the traditional haneto dancer’s costume (readily available throughout the city).

Unlike most festivals, the Nebuta Matsuri features parades on every evening of the festival week, with the exception of the final day, when the parade is held in the afternoon.

A Japanese performer dances with fans at the Awa Odori Festival, Koenji, Tokyo, Japan.
Dancers and musicians perform at the Awa Odori, Koenji, Tokyo (photo by Vanessa Miller CC BY)

Awa Odori

Tokushima, Shikoku

The Awa Odori (Awa Dance) festival originated in rural Tokushima (formerly known as Awa Province), on the island of Shikoku.

Story has it that it dates back to the late 16th century when the feudal lord of Awa held a giant celebration at the opening of Tokushima castle. After drinking throughout the night, the attendees are said to have begun drunken singing and dancing, while musicians played a simple, syncopated beat. This became a lively annual event, and one of Japan’s most fun-loving matsuri.

Despite its somewhat remote location (we feature Shikoku in this post about great off-the-beaten-path destinations), Awa Odori draws over a million visitors to Shikoku each year.

The festival features fantastic traditional costumes, a dynamic (if stylized) dance, and highly energetic singing, chanting, and instrumentation. More than anything, it’s at its core a very friendly and colorful dance competition.

The procession is comprised of teams of dancers. Each team has its own unique costumes and spin on the traditional dance. The atmosphere is party-like, and the dance is known as the “fool’s dance.” The lyrics say it all: “The dancers are fools, and the people watching are fools. Since everyone is a fool, why not dance!

For those who can’t make it all the way to Tokushima, it’s worth trying to catch the Tokyo version of Awa Odori, which has been held in Tokyo’s Koenji neighborhood since the 1950s.

While smaller than the original incarnation in Shikoku, even Tokyo’s version of Awa Odori has grown to attract over a million visitors each year. The Koenji neighborhood where it is held is a laid-back area just west of Shinjuku, known for its great food and drink, music venues, and vintage shops.

Chichibu Yomatsuri at Chichibu Shrine, Saitama Prefecture, Japan
Chichibu Yomatsuri at Chichibu Shrine, Saitama Prefecture

Chichibu Yomatsuri

Chichibu Shrine, Saitama Prefecture

Held about 90 minutes from Tokyo, the Chichibu Yomatsuri is one of Japan’s most impressive float festivals, featuring human-powered floats that can weigh up to 20 tons. In fact, the intricately-carved floats are so large that they double as kabuki stages during the day.

A yomatsuri (night festival), the Chichibu Yomatsuri is famous for the brilliant display of lanterns covering the floats, which are accompanied by taiko drummers, flute players, and mikoshi from the 2,000-year-old Chichibu Shrine.

At the festival’s climax, the floats are pulled to the top of a slope, and the night concludes with a two-hour fireworks display – a rare treat in winter.

Honorable Mentions: More Great Festivals in Japan

We couldn’t resist including a few honorable mentions, but there are countless more, as well!


Todaiji Temple, Nara

During the beautiful Omizutori, every evening after sunset, priests carrying burning torches climb up to the balcony of Todaiji Temple’s Nigatsudo Hall. In addition to the beauty of the spectacle, and lovely views over Nara from Nigatsudo, the falling embers are said to grant the attendees below a safe year ahead.

Kanamara Matsuri

Kanamaya Shrine, Kawasaki

The infamous Kanamara Matsuri (“Festival of the Steel Phallus,” most commonly known by its more colloquial name) is held in the city of Kawasaki, immediately south of Tokyo. Befitting its theme, you will find “unusual” mikoshi, candy, and trinkets, all modeled after symbols of fertility. The festival is a light-hearted and lively affair, and charitably donates proceeds to AIDS/HIV research.

Kanto Matsuri

Akita Prefecture

As part of the Kanto Matsuri (“Pole Lantern Festival”), performers balance giant bamboo poles strung with lanterns, while drummers and other musicians play alongside. The festival’s highlights are the night parades, when the lanterns are lit with candles, and the incredible balancing acts illuminate the night.

Nagasaki Kunchi

Suwa Shrine, Nagasaki

Nagasaki Kunchi celebrates the Dutch and Chinese influences on the historic and cosmopolitan city of Nagasaki. Various neighborhood districts take part, with performances representing the cultural influences on this Japanese melting pot, including Chinese lion dances large ship-shaped floats. Though the main performances have paid seating, there are some free-seating events held throughout the city.

Jidai Matsuri

Heian Shrine, Kyoto

Kyoto’s Jidai Matsuri (“Festival of the Ages”) takes you back in time through Kyoto’s thousand-year-reign as the capital of Japan. Over 2,000 samurai warriors, Heian court princesses, geisha, and other historically significant characters form a procession from the Imperial Palace to Heian Shrine in this photogenic reenactment of Kyoto’s storied history.

Jidai Matsuri at Heian Shrine, Kyoto, Japan
Jidai Matsuri at Heian Shrine, Kyoto

More Japanese Matsuri Resources

Hopefully you’re now excited to visit Japan and attend a dynamic matsuri or two!

Please keep in mind that for many of the above festivals — especially the most popular, such as the Sapporo Yuki Matsuri and the Takayama Festivals — significant advance planning is essential, as it’s not uncommon for accommodations to sell out months in advance.

For even more information on Japanese festivals, we also recommend the excellent Japan-Guide’s overview of festivals in Japan, and the useful Japan Atlas’ guide to Japanese festivals.

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About Vanessa Miller

After studying Japanese in college, I moved to Japan. During my nearly five amazing years in Tokyo, I was always exploring – ducking down narrow Tokyo alleyways in search of tiny bars and izakayas, and seeking hidden onsen in the countryside. Even after years of living in Japan – my second home – I find it to be so rich with mystery, and I’m thrilled to be able to help others experience this amazing place.